A colorful new childhood literacy campaign featuring real Philly kids is rolling out across SEPTA

SEPTA has never looked this vibrant — and never this much fun.

Welcome to Come Aboard the Reading Promise, a brilliantly hued, early literacy campaign that was officially rolled out on Wednesday, April 6, featuring the words and faces of real Philly children and the inimitable spirit of their city.

Stretching across two subways stations on SEPTA’s Broad Street line — Tasker-Morris in South Philly and Erie in North Philly — and spanning three dozen buses, two subway cars, scores of bus shelters, and hundreds of subway and rail signs, the campaign is all about getting children and adults in cahoots over the joys of reading.

SEPTA, the William Penn Foundation, Read by 4th, a collaborative of more than 130 agencies and groups citywide, and Mighty Engine, the creative agency behind all those colorful images, partnered to transform routine public transit commutes into learning adventures with interactive cues, reading games, alphabet hunts, poetry, maps, music, and more.